Barbie
Barbie remains the No. 1 toy character for girls 3-8 years. More than 90% of girls aged 3-10 yrs own at least 1 Barbie Doll.
The Barbie magazine remains the girls No.1 magazine in the UK with a readership of 120,000 per issue and the Barbie website receives more than 64 million visits per month.
Over recent years the development of Barbie as an Entertainment Property with Barbie starring in her own DVD releases has seen her turn into an Entertainment powerhouse with 9 # 1 movies and 37 million units sold worldwide since 2001! This year's Spring Summer release sees Barbie staring as Mariposa.
The DNC range is available now and includes Mariposa Lunch Bag and Sports Bottles.
