Licensing has been central to DNC’s business since our founding, and today we are one of the UK’s most established licensees in the hydration, lunch, tableware and Back to School categories.
We partner with the world’s leading entertainment companies to bring their most iconic characters and properties to market in the products families reach for every day. We hold active licensing agreements with some of the world’s most recognised IP companies, including Disney, NBCUniversal, Paramount, Hasbro, Mattel and others. Our portfolio is built to balance breadth and depth: long-running evergreen properties that deliver consistent year-round volume sit alongside new release titles that generate seasonal excitement and help retailers build destination category displays.
Our Licensing Partnerships
We take a long-term view of our licensing relationships. Many of our IP partnerships have been in place for 20 years and more — a reflection of the trust our licensor partners place in our ability to develop product to brand standard, achieve strong retail distribution, and deliver commercially meaningful results.
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Why Work With DNC as a Licensee?
For IP rights holders evaluating DNC as a licensing partner, our proposition rests on three core strengths:
Our Category Expertise
We have spent over 25 years in the on-the-go, Back to School and tableware markets. We understand the consumer, the retail buyer, and the product requirements of the category and bring these elements together better than any other licensee operating within it.
Our Retail Access
We supply most major UK grocery multiples, general merchandise retailers and specialist retailers as well as maintaining a strong and growing online presence. Our established retail relationships maximise a licensed property’s potential to access broad shelf distribution and consumer visibility.
Our Design Capability
Our in-house design team develops licensed product to brand standard, working closely with licensor approval teams to deliver ranges that are on-brand, commercially considered and retail-ready. We are experienced in navigating approval processes efficiently and hitting the development timelines that retail buyers require.