We’re thrilled to announce that DNC has signed a new licensing agreement with Sanrio for Hello Kitty & Friends.
The deal covers all our key categories, including Polar Gear lunch and hydration, and we’re already deep into design work on the launch ranges.
For a brand that’s been winning hearts for over 50 years, Hello Kitty is having a genuine cultural moment again — with collaborations across fashion, beauty and lifestyle.
Bringing new generations of fans to the character and her wider Sanrio friends, including My Melody, Cinnamoroll, Kuromi and Pompompurin.
It’s a perfect fit for our lunch-to-go, drinkware and tableware ranges, which sit squarely in the everyday lifestyle space where Sanrio fans love to express their love of the brand.
The first Polar Gear Hello Kitty & Friends collection will launch into UK retail later this year, with extensions planned for gifting seasons, SS26 launches and further development for Back to School 26.
This is a real milestone for us, and a brilliant addition to our licensed portfolio alongside our long-standing partnerships with Disney, Universal, Paramount, Mattel and Hasbro.
Watch this space for more product information. For trade enquiries, contact salesadmin@dnc-uk.com