Category: News

What a year it’s been for Wicked.

Following the original film’s runaway box office success when it came to theatres at the end of 2024, Wicked: For Good arrived in cinemas last November.

And immediately broke the record for the biggest opening weekend ever for a Broadway musical adaptation — taking $223 million globally on debut and going on to pass $500 million worldwide.

Here in the UK, Wicked: For Good opened to the biggest weekend of any film in 2025, and the soundtrack has barely been off the radio since.

The cultural moment has translated brilliantly into product — our Polar Gear Wicked-licensed lunch and hydration range has been one of our stand-out performers across major UK retailers, with strong repeat orders right through Christmas, gifting season and into spring.

With awards-season buzz still around the film and the soundtrack still finding new fans, demand has stayed remarkably consistent. We’re now planning a refreshed range for autumn/winter to keep the momentum going, with new designs and product extensions in development.

If you’re a buyer interested in the Polar Gear Wicked range — or want to discuss our wider licensed portfolio — get in touch with the team at salesadmin@dnc-uk.com

At DNC, sustainability isn’t a campaign — it’s the entire reason most of our products exist.

Every Polar Gear bottle, lunch bag, snack pot and food container is designed to be reused day after day, replacing the single-use bottles, disposable cups and food wraps that would otherwise end up in landfill.

With over 5 million Polar Gear products sold each year and around 1 in 10 UK households already using the brand, the cumulative impact really adds up.

A single reusable Polar Gear bottle in regular use can replace hundreds of disposable plastic bottles over its lifetime — and our lunch boxes, food containers and Novo Clic-Tite storage replace clingfilm, foil and sandwich bags meal after meal.

For 2026 we’re continuing to push on the next layer of detail: reducing plastic in packaging, increasing recycled content where it’s safe and practical to do so, and improving on-pack recycling information so shoppers can do the right thing easily at home.

Our aim has always been to help families make healthier, more sustainable choices in their everyday lives — drinking more water, eating well, and cutting down on single-use waste.

We’re proud of how far the category has come, and there’s plenty more to do. We welcome conversations with retail partners about how we can help build a stronger sustainable lunch and hydration offer. Get in touch at salesadmin@dnc-uk.com