Category: News

  • Hello Kitty joins the family — DNC signs new Sanrio licence

    Hello Kitty joins the family — DNC signs new Sanrio licence

    We’re thrilled to announce that DNC has signed a new licensing agreement with Sanrio for Hello Kitty & Friends.

    The deal covers all our key categories, including Polar Gear lunch and hydration, and we’re already deep into design work on the launch ranges.

    For a brand that’s been winning hearts for over 50 years, Hello Kitty is having a genuine cultural moment again — with collaborations across fashion, beauty and lifestyle.

    Bringing new generations of fans to the character and her wider Sanrio friends, including My Melody, Cinnamoroll, Kuromi and Pompompurin.

    Hello Kitty 3 piece Tableware Set at Polargear

    It’s a perfect fit for our lunch-to-go, drinkware and tableware ranges, which sit squarely in the everyday lifestyle space where Sanrio fans love to express their love of the brand.

    The first Polar Gear Hello Kitty & Friends collection will launch into UK retail later this year, with extensions planned for gifting seasons, SS26 launches and further development for Back to School 26.

    This is a real milestone for us, and a brilliant addition to our licensed portfolio alongside our long-standing partnerships with Disney, Universal, Paramount, Mattel and Hasbro.

    Watch this space for more product information. For trade enquiries, contact salesadmin@dnc-uk.com

  • Disney evergreens going strong — Stitch leads the pack

    Disney evergreens going strong — Stitch leads the pack

    Disney’s live-action Lilo & Stitch has become one of the biggest box-office hits of 2025 and the appetite for all things Stitch has shown no sign of slowing.

    Our Stitch licensed range has been right at the heart of it.

    Disney Stitch Insulated Lunch Bags at Polargear

    The mischievous little blue alien continues to be a runaway favourite with kids and grown-ups alike, and our Stitch lunch and hydration collection has been one of our most consistent licensed performers across major UK retailers throughout 2025.

    New Stitch designs are landing for the summer season, across insulated lunch bags, food containers and reusable bottles, plus brand-new options in our stainless steel formats.

    Stitch sits within a Disney evergreen line-up that also includes Frozen, Mickey & Friends and Toy Story — with the fifth Toy Story film due to drive fresh excitement in 2026 — making DNC one of the UK’s most complete homewares licensees for everyday lunch and hydration product across families’ best-loved Disney characters.

    To stock our Disney licensed ranges, or to discuss licensed product opportunities more broadly, please contact the team at salesadmin@dnc-uk.com